As Osaka is considered the loudest, brashest, gaudiest city in Japan, its only natural that the city's love hotels compete with the neon overload of the Dotonbori district and the deranged fantasy world of nearby Universal Studios Japan. For a business whose bread and butter is discretion, love hotels are hard to miss around here. Spread liberally throughout the city, love hotels are convenient landmarks, beacons of light on drunken stumbles home, and fodder for untold numbers of WTF tourist photos.
Venerable as they are, Osaka's love hotels are not immune to change. Even much loved institutions as the Gang Snowman have been redesigned in takeovers and questionable marketing moves. In the photo above, the former Belles des Belles seems to be ripping off Robert Indiana in rebranding itself a little more generically --that is, if a massive white building sporting Greek columns, angel sculptures, a massive neon lit silver orb on the roof and the new name Hotel Love can be called generic.
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